[Moderator]: Good friends you! Welcome to attend the students every Wednesday afternoon talk show business family. Today fortunate to go the easy roll Youth Online CEO Chen Jianming guest teacher for all on-site to answer questions about business issues. [Chen Jian-Ming]: Hello everybody, I am honored to have this opportunity to conduct business with you the communication.
[Moderator]: I know you are engaged in Internet business experts, in the commercial real estate has deep knowledge, while also wrote a lot of books on commercial real estate. We are very interested in your business experience, can you briefly explain your own, let us know what you are good friends, what kind of President Chen?
[ ,],[Water in the water industry to do architectural design, to leave in early 1994, came to town from the valley, into the real estate industry. should be said that such a decision-making process their own, largely because of the great dreams of entrepreneurship, Water industry is indeed a very good business, but their own on the market, the economy, there are a lot of aspirations for future development, so I left in January 1994 of the Ming Tombs Reservoir, Changping valley into the real estate industry, in May 1995 for the first time business, the end of 1999, the first business is to do real estate industry, mainly to do foreign real estate. from 1992,1993 in Beijing, Shanghai, these cities are more and more outside office buildings, apartments, villa projects, many foreign Some companies, to Beijing, Shanghai opened their branch offices, so these strong demand for office space, staff of these international organizations, executives will live to Beijing, so executives need to rent apartments, buy apartments, or rent a villa, buy villas, so from 1995 to 1999 has been doing this business.
[Chen Jianming]: time is from mid-1994 because of his early May 1995, foreign real estate projects in a one year course work , familiar with the industry through this process, some just out accumulation of resources. foreign real estate industry as a whole was in its infancy, it is indeed better to do years from the 1995,1996,1997, when it was I made a pot of gold . to the end of 1999, more and more peer companies, other than real estate outside Beijing in the past they have increased several times, so the Blue Ocean into the Red Sea from the past situation, determined to make my own need to adjust the transition is not considered . because their science and engineering in the background of the Qing learn, so all aspects of management-related, and he read some books, but it lacks a systematic study. look at your work from 1992 to 1999, nearly seven eight years, that still need to further enhance the look, so the test was Peking University MBA. I went to Peking University in August 2000 time MBA program MBA, to the January 2002 graduated from Peking University.
[Chen Jianming]: In the North graduation, I have a very short memory, when the message to the school, I said, teach me how to do Tsinghua University, Peking University taught me how to think. pot of gold first sense was able to do things as a premise, but also the second time I start the process, a process with the Beijing University to study, before the second start, did sense a great help learning to improve, so that their thinking is more full, more complete, as possible seek to set and then move to reduce costs and avoid risk. This is when I graduated from Beijing University was most impressed by one thing. from Beijing University graduate, was also facing the same problem today, everyone, when I start again, perhaps today users are faced with the problem first start. then I think, from the North what to do after graduation, do what the industry.
[host]: You just introduced by, I found you on the road throughout his career , made several important transformation. This transformation of several important, first, water professionals to learn from the Tsinghua University, and then make a transition in real estate, and from the transition to the real estate business by the employees. We particularly want to know, in this transition process them, how you think, how to make such a business from pure engineering, but also how to change from job to start a business? these two processes are those of us entrepreneurs are concerned.
[Chen Jianming] : My reason for water, engineering knowledge structure may be read the way. was how to operate from water, including the business? 1992,1993 I actually know their own shortcomings on to buy a lot of management books that he gave recharge, so that their knowledge structure becomes more perfect. And I read a lot of successful business books, including biographies of entrepreneurs, from which to fill such vacancies, which indeed in this inspired by them so that they are more firm belief in entrepreneurship.
[Moderator]: Can I understand this, you are by looking at aspects of business management books, then think about how to transition to business. I am more interested in the question is, When do you have entrepreneurial ideas?
[Chen Jianming]: in fact the notion of starting early in 1995. indeed the process after almost a year, more familiar with real estate on the outside, and indeed to see to many people around able to seize such opportunities. I see some people around to do the same work also, because the hands have the resources, have a good harvest. trepidation was originally put out to sea to sea to try to swim, but it is work in the enterprise, exercise, and improve ourselves, to get to know the market. After a year, when you see the opportunity around, and feel the conditions of these capabilities has reached the time to come out.
[Moderator]: President Chen, you give me the feeling that you are a more refined, with the words we are now called the Confucian, very gracious, talk is very modest, relatively strong affinity, for your own business you think you own?
[Chen Jian-Ming]: In fact, the most important entrepreneurs of several qualities, one needs great stamina, the second is the need for a strong learning ability. the difference between, including students of these users, including you, compared with their classmates, so there may be differences in academic achievement, but from the comprehensive ability is concerned, we do not particularly large gap between. It can not be there to determine their own work in the company, the thing to do, in fact, your perseverance, others possible efforts to give up two days out, you may not insist on a month to give up, no problem. It is possible you insist on 28 days, then you just one to give up, give up on the failure of a lost, but you can stick to the 30 days. Now the development of the Internet, a lot of new things every industry, if your learning ability is not strong, you is difficult to obtain good confidence for their own business to accumulate sufficient information and experience. in perseverance, learning ability, I personally think the content has to be long-term exercise, but the content is also very important. So I guess if there is such a foundation, no matter how you like the character, in fact, entrepreneurship is not a problem.
[Moderator]: Mr. Chen you in achieving the transformation of these two later, to embark on the entrepreneurial path, and we particularly want to know your total business in the entrepreneurial process a few times?
[Chen Jianming]: twice now actually doing business The first is to do an outdoor real estate, for foreign people, including foreign companies to lease or buy property in Beijing for their service as agent to do. The second business is from January 2003 to the present, 6 years time, focus on commercial real estate to do. may be we are more familiar, in fact, next to each school has a large and small shops, including schools which also have shops. because the shops are a lot of individual entrepreneurs shop one of the most basic starting point for business I was the second venture to engage in specialized shops in this area, investors in this field, including entrepreneurs set up shop to provide a full range of professional services and guidance.
[Moderator]: commercial real estate and residential real estate What is the difference?
[Chen Jianming]: In fact, we are very familiar with residential, is to satisfy the needs of individual populations reside. but business is actually a common focus to meet the needs of many people. For example to tell a mall, may be a weekend 50000 or 7 million people who come here the same time consumption, then the commercial real estate to be both attracted to these tens of thousands of people to enable them to spend, while also have the ability to allow these people had a week to spend two weeks also. such a huge group, called the common consumer, with the housing vary widely. commercial real estate groups to meet common needs of a wide range. So for developers, including the shop's business, but also the people of these investments, it is a certain degree of professional requirements.
[Moderator]: Before you start the project in two, did encounter some difficulties in the deepest impression on you?
[Chen Jianming]: memories of the past of these two entrepreneurs, college students are now the core business The problem has continued for me is the question which in my business, business development direction accurately. could you go into business after graduating from college, in the end do? actually do business in China a lot, but in the end which kinds of business for you? do a business or to do some business? I think everyone has a complex judgments. judged correctly, you may avoid some of the failure or loss, make some judgments incorrect or the wrong choice could mean you wasted a few years time. So, in my time the past few years, such as 1995-1999, when doing outdoor real estate agents, real estate agents will in fact there are many sub-problems to start making decisions as their own , there are many choices, there are always opportunities to attract you, in fact, each person choose the right in the beginning, to avoid in the future without a stable state of mind, feel the outside world is very exciting and may get lost.
[Chen Jianming ]: from 2003 to now do is also easy to roll out a problem. easy to roll it into a how to locate the platform to develop, easy to roll out their networks in the country considered the model of innovation, a lot of big business in Europe, like the domestic small business little, without this platform. China on the contrary, a large share of small business, small business many, many Chinese people and the vast majority of business people are in the shop, shop, then to rental shops are, so that the industry in what way shop for these businesses, entrepreneurs, including developers, to do service, do the platform, the model itself is an innovative model, how to locate, and I from 2003 to 2007, only then the theme has been decided in 2007 down. an entrepreneur can start a very complicated decision-making team to support you, what they need to judge. today's students, such as after graduation is to decide to open shop, opened another very important position to judge.
[chair person]: As a small business, and I want to shop, can you roll to easy to find business information?
[Chen Jianming]: In fact, easy to roll again after several years of consideration, in fact it Positioning is the domestic business shop these people, businesses, we first need to learn and grow shop, so first of all entrepreneurs who set up shop shop platform. through this learning process that they can shop, rental shops usually need to, you can easy to roll with the sub-stations across the country, do not go to shops to spend agency fees. So I guess is actually easy to roll up shop were able to grow and learn and choose a tool shop platform.
[Moderator] : There are two platforms: one platform for learning and growth, one location, options for the platform. then for the first platform, as far as I know, you have to shop who wants to say you do not want to shop, and What is the reason?
[Chen Jianming]: I am indeed the situation around a lot, I have a neighbor to do in 2000 in the East four clothing stores, CBD in Beijing in 2005 promising a big shop, want to be a upgrading. because that project developers from the project development, including business there are many problems, so I am firmly opposed to expand his investment in that project as big as the flagship store opening, but these funds invested in the old shop, to raise the grade environment, to do the upgrading of the original store. In the end he listened to my proposal, and now after upgrading the old shop, the operation very well. At that time, he wanted that item, it is always dead, no business. In fact, this situation a lot, because I easily roll inside my Forum column, online to answer them. Among most of the problems is about the shop. For example I opened this shop in this place Can you, what I decided to open another store, find two shops, which is more suitable for my shop. In fact, are very specific question.
[Moderator]: very specific, very personal, but sometimes you have to understand the situation, really can not answer.
[Chen Jianming]: If some information is incomplete , I would say this situation more clearly. the situation clear, I will recommend my way through the post sent to him and let him make reference to.
[Moderator]: interviews today, many users particularly concerned about the time you select shops which factors to consider, it is said you have a choice of 12 shops factors, can give us a brief talk about, what factors to consider?
[Chen Jianming]: Shop the 12 factors should be investors from buying shops, including those of concern to shop business shop on his future will affect the value or operation of these elements. For example, Business factors, such as Wangfujing and in the CBD are in different business environments. open stores must understand we take this chance do not own alone, the business environment has great influence on you. In addition, like the visibility, the same street there are many shops, some shops you can see in the intersection, there The shop may not see the whole street for the store, the better visibility of the easier to animate. In fact, this is a point of evaluation. like the whole mall plan is reasonable, some developers, these friends want to start, then Some because of little money, one may appear very cheap shop, you will be cheap, we find such a situation, and some shops such as only 2 meters wide, 8-10 meters in depth and can not do business , but really because developers are not familiar with the past on business, not experts on such a design. If you do not know if possible to find this shop very cheap, but do you really spend a lot of money, will lose a lot. from planning and design, surface width, depth and reasonable degree of success of future operating factors. parking, including the surrounding real estate conditions, this place is only one real estate, next to empty, you can not go to shop, because next to the real estate market has just started to develop, people do not live more. we can compare more attention, you can easily roll out or through some books I have a better understanding.
[Moderator]: easy to shop online in the shop on the knowledge you choose?
[Chen Jianming]: there, which set up shop inside a content channel is devoted to the location of various shops. has restaurants, bars, different categories will have the content, you can make reference.
[Moderator]: Q. How do users select an item? how to choose the operating site?
[Chen Jianming]: Select the project is an entrepreneur first met each question, I would rather suggest that you divide it into three steps: the first step, to understand you 2-3 of interest to industry direction. not interested, you may be difficult to get inside. The second step, a careful analysis to see what resources they have, what advantages, and a familiar direction. should be said that their resources own business is a very important basic conditions, each person must first do it with their own advantages, the cost will be low, resources can be a good play. The third step in the direction of selected industries, each industry direction growing power of good, while the resources or experience to play your advantage. The process sounds simple, but most entrepreneurs do not really thought about it, and sometimes their own, when you see a restaurant, think of this restaurant Yes, or I want to open a restaurant, but he did not think about food too much points in this relatively small industry itself, which in the end catering industry comply with their own way, find out their strengths and resources to do in these circumstances to determine the relative would be more clear, not very in-depth consideration to avoid the very feel of the blind, or by hearsay to others, blind to get started.
[Moderator]: User asked low-cost business start up the network?
[ ,],[Ye Hao Taobao now there are some platform is free, you play as long as the advantages and strengths of students, so the shop will be a very fine cloth. goods may not have to buy it, may be affixed over the picture, you can also do very good. cost is very low, for everyone is a good start in terms of security, money itself is not a lot of hands, the hands of more money, waste less confidence in your business the better. I think add that the students start, we first think of it as more of a growth process, do not think I will definitely shop open overnight, how kind. because I think students learn in school may be a lot of knowledge, their ability to exercise these integrated Many, however, is the relative lack of understanding of the market. understand the market you may open into one shop, you are still purchasing, to do some input, not the market-completion of the course prior to the rush to do cost The physical store of the venture, is a big loss in terms of your loss. relatively low cost of shop terms, this process if done well, then you will have a market, a business and avoid the large loss. because of all the environmental aspects of a large business to be more stringent requirements, the overall economic environment is a turbulent process, business success requires the full experience must have sufficient grasp of the market's capacity. students actually grasp the market There is a lack of consensus on where we, in fact, on many occasions, I am more recommended students, if not more explicit, clear, with service three to grasp the direction of the business, in fact, the entrepreneurial way to shop is our very good play to their strengths can also touch the low-cost opportunity to market yourself, do more and then later learned the geography of investment, may be a more mature way.
[Moderator]: User asked you feel is important or funding the project important?
[Chen Jianming]: many college students now because just to graduate, so I am sure you hand very little money, so you pay more attention on the money on. but in fact the project. really good project, after a comprehensive analysis and comparison, select good projects, in fact, is positioning himself to do their own business. good projects are often low level of market promotion, and you is not prone to accumulation of goods, if the project is not good, or the market environment does not support him, not you capacity issues, nor is the question of money, relatively poor projects, the more money may mean that the greater the risk. Actually, all enterprises, including the maturity to do business, including entrepreneurs, we must all do two things, one makes the product, first do a market. do product, is your project content, the product if there are problems, no matter how hard, the market actually naught. we can think on this issue more full point. Why just tell you the first question in the choice of projects to learn by analogy, consider the market's direction repeated demonstration, especially given its superior resources, that is for this reason.
[Moderator]: compared to funds and projects, projects more important, but President Chen said something earlier: if the project is not good, more money, and sometimes may play a negative role. how to understand these words?
[Chen Jianming]: especially in the current economic environment is not good stage, many companies more money if the hands, this time a lot of entrepreneurs or entrepreneurs to judge the trend of big words is not clear, many people have compared the psychological stakes. In fact, this situation is a result, many enterprises in the last year September to the end of the year, a lot of energy to do, to do non-ferrous metal die overnight entrepreneurs, in fact, put a large capital chain. because of their money before the chain is operating at full capacity.
[Moderator]: If the project is not good, capital good, will encourage entrepreneurs to the blind state of mind.
[Chen Jianming]: Yes.
[Moderator]: Mr. Chen I have another question to ask you about, just now you also talked about what entrepreneurs should have the quality or psychological conditions? you just talk about the process so deeply impressed to say to me, these two phrases mean? and whether there is relationship between the quality of entrepreneurs?
[Chen Jianming]: education in two schools in different ways, so that gives me what a difference. Tsinghua University, my indeed develop a working sense of habit. Peking University, active thinking, I think they can issue more brainstorming, to communicate with others. In fact, I was out a few books, if not in Beijing University to study, do not write those books to. I would like to work in every sense an industry, not just entrepreneurs, may be employed as a general sense of doing things must also be a state of mind, otherwise the company's leadership does not agree with you, you start their own company, you are not practical, how to succeed. ideas are active, it is necessary for a manager, he has broad thinking, highly systematic management education, how to take the team, how interactive communication with the team, how the company's growth into the growth of the whole team, these things do indeed need some systematic study. So for the evaluation of this sentence, the main foothold in the working sense from management is needed in terms of a systematic study of thinking .
[Chen Jianming]: Actually, the most important thing is perseverance and ability to learn. Why do I so agree with perseverance, I learned from eight years to 九四年 time, I have to go running outside in addition to the weekend, exercise, seven years to adhere to exercise every day to go running, running itself is not a lot of things, but not easy to adhere to seven years, I think it helps me grow perseverance. because in the start time will encounter many difficulties in touch difficult time to test an entrepreneur, a boss may be the most important thing is to discourage people, but you can still face the difficulty is not retreat, and the ability to stick to the end. So I guess perseverance quite important. boss and employee difference, perseverance is the most important element of the general staff may carry not go, the boss may be carried down. learning ability, we may be familiar, it is understood.
[Moderator]: In your business process when there is no want to give up?
[Chen Jianming]: In fact, in 2005, 2003-2004, when my second start, I did a lot of commercial real estate industry is very in-depth research, including personally do practice, so I in 2003 out of a number of books, this should be regarded as domestic commercial real estate investment and development tool, developers are looking at, so in 2005 the domestic large real estate group to invite me, that time is a little hesitant to really start is a very hard thing, need to adhere to, need to work, to bear all kinds of pressure, in fact, do these large group of high income is also good, the other would not have so much pressure. At that time there have been some of this matter flash past the idea from the brain, but between the last moment, or tell yourself, start a bow is no turning back.
[host]: You start the process of roll out and easy to do there is no specific difficulties encountered?
[Chen Jianming]: easy to roll out their networks to do during the most difficult, what in the business of which is the most difficult, because I think the money is not a problem, I took in 2003 from 10 million home and do this thing, and then is completely this amount of money to do it. Although I feel as if money is not the most fatal problem, but from 2004 to 2007, a few years, when I talk about every year with the IDG, IDG2004 found easy to roll on to talking about this things. the most profound, and I talk with them every year is different, easy to roll made of what the platform in the end, because there is no such thing as abroad, how to do in the end of this platform is a platform better able to meet market needs to go on this issue a lot of detours in fact, I think this issue every year, easy to shop is made of an information network platform, or made into a learning platform, ultimately positioning and easy to roll up shop The shops provide a tools platform people. In fact, indeed decision-making process take a lot of detours, the negation of negation, this process my own profound memory in particular, which is clearly in order before we start if we can to locate .2003 like 2007, so clear and easy to roll out their networks much faster, this is my greatest experience.
[Moderator]: take a detour and spent time.
[Chen Jianming]: Yes. we can After graduating to start from, from now to start this time, to be sure to see more of the market, think more of their own interests, hobbies, resources, etc., to determine more accurately the right direction, it is strategic issues, As for the specific , such as starting an online shop, or the opening of the store to open when the company, including management, marketing problems belong to the tactical level, the direction of a strategic issue.
[Moderator]: that is, the phrase always more important than working hard. Jian-Ming]: Each entrepreneur is up from a low starting point, funds may be lacking, other aspects of experience, which mature companies with the market, then do comparison, indeed is very weak. So at this time, do business, but want to get in the business which can start a certain market share, and even later became successful, then we need to do things their brains can not be a simple Pifuzhiyong to do business. a passion is a must, but as we have received a good Education, University of growth after four to five years, with a very rich knowledge, we do a smart, very smart entrepreneurs, I would like for the success and of great help. I feel that I start from the second has some experience I think we can do a little bit to share with you. In fact, I January 2002, after graduating from Beijing University, was selected to do commercial real estate industry, because the whole industry is in the early stages of the development of .2000 before the business is in fact the whole of China state-owned units are doing, since 2000 is the private enterprise can do the business involved the development and so on. So at this point, I think the industry does have the potential, has direction, there is room to grow, I'll be thinking about how it to cut the industry. used to do real estate, real estate more familiar, in fact, quite refined commercial real estate industry. So when I first decided to first year we were the first country to do a large project the project manager, the boss asked me for my Vice President or other want to do? I said I wanted to do the project manager. because only a project manager, I'll do all the work, I can understand this whole matter to be able to access to the details of this work. In fact, not afraid of hard work, not afraid of tired, through this process to understand the commercial real estate industry, and domestic and international exposure to many entrepreneurs, all of the things I do, first of all to enhance their overall ability to become an expert yourself first. < br> [Chen Jianming]: After this process after the service at that time to do that project is called the weight of listed companies in the U.S. The firm, I was wondering if I would start a consultant company, more developers would choose the international comparison Five well-known large organization, so how to find me? I feel they understand the Chinese market, with international experience, do not understand the Chinese market, are not familiar with, my colleagues and engaged in the development operation, I think I have the advantage. the one hand, they need to grow, such as writing a book, all of these experiences to their own process of sorting through books the way, there will be a growing 2002 year January to January 2003 this time, every day I work by day and night to write back . There is a book I wrote 30 pages and found wrong, to change back again. Ins and Outs of the writing of the year, the company was founded in January 2003, the three books are out. I was thinking on the one hand need to sort out, need to grow, on the other hand if I want to start, let the market to accept my words, these four international consultants, developers with a way to make my boss happy to accept.
[Moderator]: In the business process often encounter such problems, new ventures have to face competition from large enterprises, we have attributed to a small risk, David and Goliath conflict, almost any entrepreneur will face this problem. I am a newly joined who, my strength is weak than you, how do I compete with you? You mentioned improving their quality, you improve their methods by writing a book visibility, there are other ways you?
[Chen Jianming]: book both name brands and also to the market, because many projects, developers are looking to see my book was our company. Another way is a platform I am doing. pushed many domestic counterparts are simply consulting business. We found The developer of the industry can solve the problem if so, on the one hand you need the professional level, on the other hand the need for developers of resources. when I started to build and easy to roll out their networks. easy to roll out their networks to developers in terms of matter is that I am Good communication platform, they can be found through my books to my company, easy to roll through this platform can also find me. In addition he had to strengthen the confidence is easy to roll out their networks in addition to the team of professional, but also to I solve the terminal problem of resources. So before start to do a lot of these considerations is indeed set in the previous plan and then move, do a lot of wisdom, resourcefulness, doing a good heritage and preparation, it should be said once ready so, time to market, including the cost of your low, not like others need to advertise, or other ways to beat the market, in fact, all of our market is the developer take the initiative to find us. So I think This is the business the past few years which I personally find it very important to harvest the wisdom of these considerations, make this framework, which for enhancing competitiveness, including cost reduction have helped.
[Moderator]: I am now listen to understand, you now how David and Goliath made sufficient preparations. in the business before you write the first book, the second you do the easy roll and easy to roll out their networks to solve the terminal problem, you do the actual work is Zhuchaoyinfeng work on, so I think you do the work in this area is indeed worthy of our students to learn from. programs for the majority of the last would like to invite President Chen's students want to venture a few suggestions.
[Chen Jian-Ming]: each must have absolute confidence in the students to meet the challenge, although the market environment is not good, but I believe that every student, every entrepreneur wants to start, as long as perseverance, passion, will surely achieve success.
[Moderator]: Thank you, Mr. Chen! this interview is over, next Wednesday Goodbye!
No comments:
Post a Comment