Monday, February 28, 2011

Champions League is flat

 Champions League is flat
64 years ago, Valentine's Day, the world's first advent of the modern computer, the University of Pennsylvania in the United States. The war spawned by World War II stuff called ENIAC, an area of 170 square meters, enough to have 30 tons of weight, can be completed in 1 seconds 5000 500 addition operations and multiplication. This is a starting point to change the world, 60 years later, the monster became Friedman wrote, one, although 60 years after the computer has been able to complete 1 second more than 1,000 teraflops.
in this already seems to have developed and to be added complex world, to achieve new breakthroughs, bringing a new change, almost is impossible. But the more complex the more developed, more able to push a new breakthrough and change rose to unprecedented heights. invented the first computer was the greatest undertaking ever, but let the computer into a personal product, Let the whole world becoming flatter.
so we have to praise the reforms brought about Michel Platini, the UEFA Champions League final on Wednesday night from Saturday night to move to. This is the President of the French election campaign after the success of UEFA , immediately announced a reform measure, just announced, people focus on his training for the Central and Eastern European soccer powers concerns than the Champions league system on a change. However 2009m10 leave the Champions League final the football world, with Jose Mourinho does not like the winner of the world out there like a snake's paid off, Milito Smart, but more of the appreciation of the global top-level competition.
reason is very simple, just add the final time made a simple exchange.
European Cup has always been one week in the tournament, thanks to always interested in international affairs and creative French people. the process of development, the first international club competition aware conducted in the week, the media, to promote the role of the great football market, so the Champions League with this great idea. So the Champions League midweek tradition has more than 60 years, although rapid development in the commercial process, the race was only the reform, the introduction of the league system, for the race, he was not doing much to adjust, because consciousness is deep-rooted tradition: Cup weekend is the leagues.
continuation of the convention, Everyone ignored the weeks events on the players, fans and the media a lot of inconvenience. Platini This reform, and his players arduous experience and directly related to football management experience. He lived through that painful 1984 Hai Seer tragedy, he knew as a professional player, so after the weekend league or cup final finale, in Europe on Wednesday to face the challenges of professional football's highest honor, in the body, psychological aspects, requires too high. As a manager and operators, he has been hoping to continue to enhance the value to the tournament. Champions League is undoubtedly the crown of professional football in Europe, but the week to race, not only to attract the widest possible audience, it is impossible to give the media packaging facilities, more difficult for sponsors to provide the most appropriate personalized service, in terms of overseas expansion, there is a sharp contradiction between the time difference.
moved from Wednesday to the final weekend of the peak night of the Champions League, giving fans the feeling of suddenly see the light. Although the Champions League midweek events can not completely change the traditional, but each season has at least one high-light the night battle, worthy of long-term expectations. Madrid, the first weekend of the final night as the host city, is a direct beneficiary.
test in the United Kingdom Statistical Analysis of Marketing paper hanging, Inter Milan and Bayern Munich's final, the market will be worth over 350 million euros, Barcelona and Manchester United last season, the Rome final, worth 310 million euros .5 22 this weekend, were ushered in Madrid Add Travel population of 1.2 million people, bringing greater economic benefits of radiation. in the dissemination and promotion of the tournament on the final weekend for the team, fans, media and sponsors are better prepared to provide a space .2009 Barcelona Manchester United, attracting 109 million viewers worldwide live, NFL Super Bowl for the first time surpassed the United States, while the Madrid night, estimated global audience will be broadcast soared to 1.7 billion people. the team more time to prepare, since no doubt that fans no longer have to break the life and work routine, to respond to a Wednesday night game time embarrassing, media and sponsors, but also big winners. Madrid night, various media reports are more than the previous rich in the Champions League final depth, the brand sponsors activities, interaction with the fans, but also reached a historical high.
especially for overseas markets such as China, the Champions League. In the past weeks events, to the fans left a lot of fatigue, the impression of confusion on the night of 22 .5 8:00, I was in Beijing to attend a post-sea Bayern fans gathering to experience an unprecedented audience enthusiasm. The night became a football fan to enjoy the wonderful moment, a certain sense, in anticipation of the exchange during the race to bring the fun even higher than the game itself. such a wonderful football atmosphere, the commercial sponsor is the chance opportunity which can not.
Platini may not be a genius, but his genius a means to improve the Champions League overall value, so the Champions League more deeply affected the football crowd. Jose Mourinho is a genius, but a decisive winner in the first night of the weekend, he is also the largest of the lucky ones, because in a world where football is more flat, Muli Ni Olympic Champions League miracles have been better communication platform.

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