Gain a lot, very touching. People are not looking for work and more generally, the company units, but on the candidates recruiters Baibandiaonan. If you have expertise on the unskilled, it certainly failed. .
I went to ask the question that most recruiters are professional issues,Bailey UGG boots, for example, there is a candidates for human resources person. Human resources company asked six modules that? Candidates dumbfounded, could not answer. Finally, recruiters also humiliated and said: you will not even do not know, you come to apply for this post ah? You still go back and consider the next bar. .
God, too much of it directly. . Alas. . Sadly, I have just finished the elective management of human resources, but I would not answer. . So, I have to remember, after the focus of my professional marketing professional terms.
Recreation prospects growing pressure of social work today, many people in a healthy condition, more and more people to enjoy the love and attention in their own health. There is now often through leisure and recreational activities to the non-labor and non-working hours in a variety of savings and release, which include intelligence, physical conditioning and physical and psychological function of exercise. Because people are more and more emphasis on the enjoyment and health, leisure and entertainment industry to the rise in the industry of various types of leisure and entertainment is everywhere .
II.
site locations in the District, Guangzhou City, XX. The land is located in the urban area of Guangzhou Baiyun International Airport and the junction. transportation.
III. Investment Planning objectives and will analyze the contents of the
Therefore, we also intend to invest in Guangzhou XX a recreation center. Main [Foot (TCD), table tennis, massage,UGG bailey button, business room, sauna and fitness. ] But the real entertainment center operators, the most critical than with the real operational cash flow is positive in the practical operation of the program, judge the lack of direction can be most practical way. Therefore, leisure and entertainment for sure, will give entertainment to make a clear positioning and market segmentation is necessary, only clear and clear overall positioning and segmentation, in order to make the investment effective, the investment policy to carry out the operation after the basis and direction. Therefore, we analyzed and described in more detail analysis of the current marketing environment, SWOT analysis, marketing objectives, marketing strategy development, planning and marketing mix concrete programs of action the last.
Analysis of the current marketing environment:
one. macro environment analysis
2008 financial years, the United States, faced with unemployment. Most of the workers with their physical needs are not met, not to talk about spending leisure society. So, more or less the financial crisis will affect the leisure and entertainment industry. (for example, reduced customer base low-income workers would not spend money to leisure and entertainment center, are taking the money in the bank.) entertainment industry, including washes, bars, billiard, massage and so on. the last few years in the entertainment industry because there have been many improper operation. black bars poisoned a lot of minors, mahjong solitaire gambling hall there, Yuzu sauna shop there called and consolidation, the Government began to consciously relax the control on Internet cafes. For example Wangba license due to the discontinuation of Internet cafes have just one day to approve lifting the ban, and It appears that the Chinese entertainment industry increasingly turn for the better the overall environment, recreation and leisure industry operating more standardized, and more feature rich variety of modes of operation and profitability of endless entertainment and leisure industry, highlighting the good momentum of development.
leisure and entertainment industry increasingly strong color channels. the market value of leisure and entertainment industry gradually being recognized, the channel features all walks of life have become an increasing attention. The Coca-Cola, Pepsi-Cola have also operators and leisure entertainment industry in hand, began to leisure and entertainment industry as a focus on public relations and marketing objects important channel. leisure entertainment industry consumer groups and entertainment features destined to its relevance, is the younger entertainment consumer groups the main audience. In view of this, many owners began to expand the vision of Internet cafes entertainment, Yuzu, sauna, massage, karaoke OK, coffee shops, tea. but in this place, and not a more comprehensive leisure and entertainment, are more single. so I hope to integrate into a company a more comprehensive entertainment.
II. current industry market conditions of
entertainment industry on the rise in the industry (growth). consumers are already familiar with the industry, sales growth is fast. has a large number of competitors, market competition. at the local comprehensive large-scale leisure and entertainment centers are not, but there are its small leisure and entertainment. For example, a single bar, feet bath, sauna and more. we intend to bay comprehensive type of integrated leisure and entertainment, you should analyze why the next no one to open a local recreation center? we opened Helpful? local cafes, feet bath, sauna shop .1, .2 lack of management expertise limited financial resources .3. the last few years have not moved the new Baiyun International Airport, the local people is relatively low income .4. customer base enough. the majority of local students and workers.
summary: We can see that is not suitable for local investment in the last few years a comprehensive leisure and entertainment center.
Today, our management staff has a good professional knowledge, and with a partner, well-financed. and now moved into the new Baiyun International Airport, drive to the surrounding economy. peripherals are no longer among low-income workers and former students. and not one limited to customers in the local community, increasing the customer base will be other areas to this , Baiyun International Airport employees and senior leaders and business people and so on.
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