Tuesday, January 25, 2011

Joint marketing and kitchen cabinets to open up new prospects electricity sales

 In the kitchen, whether for electricity production companies, electric companies or agents in terms of kitchen cabinets are kitchen electricity sales and the company's development of a new economic growth point. Of course, consumers generally believed that the so-called , spices and blue). True sense of the overall kitchen cabinets should be included, product, space and roof to wall, including the integration of all the factors. Therefore, in this sense point of view, the whole kitchen is automation, electrification, industrialization and standardization of products are very high, the device has a general renovation process unmatched technological advantage.

full consideration to the effective use of kitchen space, kitchen appliances, and the effective functioning of the rational allocation of water, electric lines and other factors, according to the scientific, safe, convenient, reasonable, by the kitchen and electrical appliances perfect fusion, so that the water supply facilities, kitchen appliances, power supply, gas supply, ventilation and other systems integration is the formation of the future trend. Therefore, electricity and kitchen cabinets for the bundling is a key point of success is to identify the electrical and kitchen cabinet position. High positioning of the kitchen electrical products to products with high positioning of the cabinet is bound to be successful in sales, to achieve win-win situation.

for the kitchen cabinet industry involved in electrical enterprises, whether in the kitchen power production enterprises such as: side too, Vantage, the boss, SHUAIKANG, Haier, etc., or the agent power kitchen agent business, sales of electrical cabinets for the kitchen and the company's own development can play a very important role. Can also help in the kitchen electricity built up in the consumer high-profile and strong capital advantage, cut the whole kitchen market, and relying on the original kitchen electrical network, establishment and development of the whole kitchen network.

view from abroad, the whole cabinet to do so far more successful practice, mostly large-scale and large real estate developers and home improvement company's cooperation, our future is also true. Of course, good cabinet business success abroad is not simply the practice of selling loose cooperation, but rather to capital as the link to participate in deep-level cooperation. I developed in recent years market experience in Shandong and Jiangsu point of view, to get involved in projects supporting this area, we must, and real estate and home improvement company, the two levels to fully communicate with staff wants to be and shopping guide Gallery full exchange of the sales staff. To establish and adhere to the sales purpose must be to provide consumers with convenience, peace of mind of the marketing concept for consumers, which is large and large real estate developers and home improvement companies in the foundation and premise. Requirements for this channel from the consumer's interests must give full consideration to the level of demand for consumer products.

as decoration company will also find several cabinets cooperation, in terms of decoration companies to need to look at the brand influence, of course, most consider the point of integration is whether the interests of maximizing The first is most concerned about the rebate; followed the recommendation of a mutual ability to serve and influence each other, play a good role in promoting sales; through the exchange of know each other's areas, such as their design, construction management to learn from each other, learn together. Must also take into account the consumer's point of view, the level of the company's design cabinets, construction organization, product quality and after-sales service and the suitability of its consumers. In short, to communicate with each other after the full three points to reach a consensus, the first charge on the final consumer, the consumer is concerned, to avoid the occurrence of disconnection, to facilitate their choice. While the parties responsible for cooperation to achieve win-win situation.

, of course, our cooperation with the home improvement company, there are many headaches, because we are just a part of home improvement, rather monotonous, it is necessary to complement each other, and decoration company only wanted to give our customers the lowest price, want from us the highest commission, to be passed on to the user's profit sharing with us. More worrying is the home improvement company, burning bridges, through cooperation with our involvement in this area, the results of our fight food. There is some home improvement company in the selection of other brands, to mislead our brand. But generally speaking, cabinets and real estate, large home improvement company, the organic combination of both for the sale of electricity or for the kitchen cabinet sales channels is a good prospect.

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